- Translation and international expansion – four key benefits
- What types of content can you have translated?
The ability to communicate across languages opens up enormous opportunities not only in everyday life, but in business as well. That’s why more and more companies – especially those looking to offer their products or services to international customers – are choosing to have their content translated. Here’s how translation can support your company’s expansion into global markets.
Translation and international expansion – four key benefits
There are at least four strong reasons why your company should consider working with professional translators:
1. Adapting to local markets
Translation isn’t just about changing words from one language to another – it’s also about localisation. That means adjusting your messaging to the culture, customs, legal standards and expectations of each target audience. With localisation, your business can:
- avoid cultural misunderstandings
- build trust
- improve the effectiveness of your marketing
The result: a much better chance of connecting with international customers in a meaningful way.
2. Reaching more customers and increasing sales
Every business wants to grow revenue. Translation supports this by enabling you to reach customers who don’t speak your native language – with product packaging, instructions, marketing and more available in theirs. This increases the likelihood they’ll take interest in your offering and make a purchase.
3. Building a professional brand image
Well-translated content – such as a website, brochure or contract – reflects professionalism and shows respect for your international clients. This builds brand credibility and helps you create a strong, positive image in new markets.
4. Ensuring legal compliance
When it comes to contracts, official documents or certifications, translations are often essential. A professionally translated document can help you avoid legal issues, meet regulatory requirements, and successfully navigate local certification processes.
What types of content can you have translated?
Translation plays a crucial role in international growth. If you’re serious about reaching new audiences abroad, these are just some of the materials you should consider translating:
- your website, which is your digital business card and a key source of leads
- marketing and sales collateral, such as brochures, flyers, catalogues or digital ads
- e-commerce content, including product descriptions, return policies, reviews and more
- technical and user documentation, like manuals, specs or training materials
- legal and financial documents, such as contracts, T&Cs or reports
- HR materials, from job ads to onboarding procedures
In short – translation gives your business new opportunities and helps you establish a foothold in international markets. Ready to grow beyond borders? Let our experienced team help you make it happen.